How to Write a Compelling Copy

How to Write a Compelling Copy

 

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Image for Writing a Compelling CopyIs your copy truly compelling?

Is your writing appealing and effective?

Can you push people to take steps, without thinking twice?

Some people can.

They always understand precisely what to say, and ways to say it.

But most of us need to practice and strive, to figure things out.

We must imbibe one hard-learned lesson at a time.

And it typically takes a couple of shots.

That’s fine, though since we’re getting better with each of them, taking every chance to “polish” our line.

The initial step in effective marketing is to draw attention with an enticing headline.

Keep in mind, that this is the first exposure to you and your work for a new person, that might (and should) ultimately (if every little thing works out) become your lifetime customer.

How exactly to grab your reader’s attention is absolutely up to you.

Maybe you will use your sense of humor.

Maybe you can offer some unexpected idea or point of view on a well-known subject.

Maybe you have something to teach them.

Now What?Whatever it is, it should immediately catch their attention and get them excited enough to keep reading.

But enticing headlines are just the beginning.

Once your goal of the initial attraction is achieved, you should enter genuine desire into the picture.

But how to create that desire?

There are some things that make something desirable: it has to be interesting, it has to be achievable, and it has to be worth the trouble of getting it.

Interesting means, that it should ease a “pain” that the person suffering from, or develop some sort of pleasure that they wish but don’t presently have.

Achievable means, that if they decide to act, this action should be within their capabilities.

Worth the trouble of getting it means, that all the efforts required to take this action should be significantly less than the value of the result.

Or in a nutshell, it should be something that they really want and can get at an acceptable cost (in money, time, effort, etc.).

Hence, whether you’re offering products or services, your offer should be organized in such a way so as to be both interesting and attainable to your target customer.

Okay, so far so good, however, you are not done yet!

This is the call to action that will make the whole picture complete.

If you want somebody to do something, you should tell them precisely what to do, and how to do it.

If you’re offering something that they really want, on terms they find acceptable, and ask them to make their move,chances are that they will do exactly what you ask.

And the final touch…

Many people can get someone to take an action.

Now it’s very important to make sure that your customers don’t experience buyer’s regret, taking into consideration all the process you’ve taken them through.

But if you’ve done everything right, your new customer will be so delighted about their interaction with you, that they will be looking forward to the next one.

 

 

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Content Creation – 9 Ways to Make It Easy

Content Creation – 9 Ways to Make It Easy

 

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Image of a person busy with a Content CreationIf you choose to master a powerful marketing strategy like Blogging or Article Marketing, it’s time to think about Content Creation.

Content creation costs you nothing, but at the same time, every piece of content you produce is literally priceless because it stays online and is potentially able to supply you with new prospects long after you’ve created it.

But if you’re new to Content Marketing, you might be thinking: “Content creation is not my cup of tea, I’m not an expert, I don’t know what to write about”.

Okay, let’s try to resolve this issue.

9 Sources for Content Creation.

#1. Share your knowledge.

As a professional, you surely understand that the process of education never ends.

You’re studying new books, courses, mastering new marketing techniques…

Don’t be just a consumer, be a marketer – share new knowledge with your prospects.

Learn and teach, learn and teach…

Every interesting post or newsletter you read, every webinar you attended can be transformed into the new piece of content.

But don’t forget, this is a content CREATION, so don’t just copy and paste someone’s content, rewrite it in your own words to make it original.

#2. “How to…” Content.

Let’s say you attended a webinar on blog optimisation, or installed a new plugin, or resolved any technical problem connected to your blog.

Write about it.

Explain step by step how you’ve done that.

People need it.

#3. MLM Company Reviews.

Another good source for your content creation.

Go to MLMRankings.com.

There, you’ll find lists of Top MLM Companies, Top MLM Performers, Top MLM Gainers and their profiles.

Also, visit Npros.com.

Pay attention to the left column, find the “New Companies”.

Your prospects would be glad to learn about them.

Also, check out MLMReviewKings.com.

Read their reviews on companies of your choice.

(And don’t forget to write a review about your own MLM company and one more review about its product.)

#4. Internet Marketing Tools.

You’re surely implementing different internet marketing tools for keyword research, article marketing, getting backlinks, content syndication and so forth…

Write a review about each of them.

Now, there are a lot of general topics for your content creation purposes, such as Mindset, Personal Development, Prospecting, Success Principles, different marketing strategies and much more.

You can find tons of information on them.

Where?

Next 3 sources alone are able to turn you into a Content Creation Factory.

#5. MLSP (MyLeadSystemPro).

MLSP is not just the best marketing platform in the world, in my opinion, they also have an enormous library of recorded webinars on all aspects of network marketing.

And each week they host some more. (CLICK HERE to register for their closest webinar.)

This library is literally priceless for content creation purposes.

#6. BetterNetworker.com.

BetterNetworker is the #1 site on the Internet for home based business owners and entrepreneurs.

And when you become a member of the Association of BetterNetworkers, among other benefits you’re getting access to a huge library of exclusive content.

CLICK HERE and check it yourself.

#7. “What’s Working Now”.

This is the monthly newsletter by Magnetic Sponsoring, that provides “the latest online marketing and recruitment secrets for home business owners”.

Inside each issue, you’ll discover a content creation goldmine of action packed tutorials, exclusive training resources, and a private monthly webinar too!

CLICK HERE and get your $1 Trial.

#8. Interviews with the Leaders.

Another source for content creation.

You’re surely attending marketing events.

You meet leaders of the industry.

Do a couple of interviews with them.

People love this stuff.

#9. GOOGLE.

Participate in network marketers’ forums to determine what problems other marketers are experiencing.

Then GOOGLE them!

You’ll possibly find the solution.

Write about that.

And don’t forget, being an expert in content creation, producing valuable content, means knowing just slightly more about the subject than your prospects.

Very simple.

And don’t think too much about your lack of credibility.

As long as you provide your prospects with the SOLUTIONS to their PROBLEMS, they won’t bother to scrutinize it.

I hope that content creation doesn’t seem to be very difficult to you anymore.

 

 

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