Don’t Follow These Content Marketing “Essentials” and You’ll Lose the Game

 

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CONTENT MARKETING

It seems that everyone today knows that content marketing is the marketing approach that is worth doing.

But what is it exactly about, though?

To make things simple, I would say that content marketing is about communicating with your potential customers in a manner that, on the one hand, is pleasant to them and attracts their attention.

And, on the other hand, shows them that you’re the person it would be worth doing business with.

But how to combine these two factors?

It might be a little bit tricky, so I want to give you a list of “essentials” that will help you build the right framework for your content marketing.

1. Define the Cornerstone of Your Marketing

If you’re writing for marketing purposes and not just for fun, you definitely should write about what your target market is interested in.

If you’re brand-new you may start with what engages you – write some posts that outline your personal opinion about the topic, then adapt it to the interests of your readers.

If you feel that your site lacks focus, you can go back, check out your most popular content and create a series of well-focused posts.

They are a great place to implement your SEO skills, since, because of their popularity, they have a good chance to get links and social sharing.

2. Don’t Produce Content That Sucks

But how to determine whether your content is of a high quality and worth reading or not?

Actually, this is for your readers to decide.

The content is worth reading if people read it.

Such a content usually includes an appealing headline that instantly catches people’s attention.

It focuses on your readers’ problems and offers a solution to these problems, as well as being entertaining at the same time.

It engages and holds people’s attention.

Without any one of these traits, your content will hardly get traffic, links, shares and comments.

3. Widen Your Audience

puzzle with words content marketing

CONTENT MARKETING

Your “cornerstone” content is created for helping you start building your faithful audience that can gradually turn into loyal customers, but now it’s time to widen this audience.

For this purpose, you should create content that is able to attract a much wider group of people with a much wider scope of interests.

To attract a new audience to your site you should now create content that is specially tailored to attract new readers for your content.

Focus on design of enticing headlines.

When writing an attractive content don’t lose the whole point of its creation – don’t seek attention for its own sake.

And, of course, make your content readable, useful and interesting.

4. Don’t Forget About MARKETING

You’re doing content marketing, therefore while creating content don’t forget about the marketing part.

Your content is supposed to support your business, so make sure that you have special pages, designed specifically for selling purposes and located away from your main content.

Because you want to sell, but don’t want to be perceived as a pushy salesperson.

These pages should offer your products and services to your readers in a way that makes them easy to buy.

Your main content should contain corresponding links to your selling pages, accompanied by a clear and simple call to action.

5. A Couple of Additional Remarks

Effective content marketing takes work, energy and time.

Therefore you naturally want to own the content you’re producing.

For this purpose, you need to buy a domain with the name of your choice (www.YourWebsiteName.com) and use a blogging platform you can control.

A good solution is WordPress because it’s free, flexible, reliable and very easy to use.

Also take into consideration that no matter how attractive and persuasive your content is, if you put it into an ugly, repelling design, your readers will run away and never come back.

Don’t be lazy, spend some time to find a right WordPress theme that offers you a nice, professional-looking design and is SEO friendly.

 

To Your Financial Independence!

 

 

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Content Creation – 9 Ways to Make It Easy

Content Creation – 9 Ways to Make It Easy

 

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Image of a person busy with a Content CreationIf you choose to master a powerful marketing strategy like Blogging or Article Marketing, it’s time to think about Content Creation.

Content creation costs you nothing, but at the same time, every piece of content you produce is literally priceless because it stays online and is potentially able to supply you with new prospects long after you’ve created it.

But if you’re new to Content Marketing, you might be thinking: “Content creation is not my cup of tea, I’m not an expert, I don’t know what to write about”.

Okay, let’s try to resolve this issue.

9 Sources for Content Creation.

#1. Share your knowledge.

As a professional, you surely understand that the process of education never ends.

You’re studying new books, courses, mastering new marketing techniques…

Don’t be just a consumer, be a marketer – share new knowledge with your prospects.

Learn and teach, learn and teach…

Every interesting post or newsletter you read, every webinar you attended can be transformed into the new piece of content.

But don’t forget, this is a content CREATION, so don’t just copy and paste someone’s content, rewrite it in your own words to make it original.

#2. “How to…” Content.

Let’s say you attended a webinar on blog optimisation, or installed a new plugin, or resolved any technical problem connected to your blog.

Write about it.

Explain step by step how you’ve done that.

People need it.

#3. MLM Company Reviews.

Another good source for your content creation.

Go to MLMRankings.com.

There, you’ll find lists of Top MLM Companies, Top MLM Performers, Top MLM Gainers and their profiles.

Also, visit Npros.com.

Pay attention to the left column, find the “New Companies”.

Your prospects would be glad to learn about them.

Also, check out MLMReviewKings.com.

Read their reviews on companies of your choice.

(And don’t forget to write a review about your own MLM company and one more review about its product.)

#4. Internet Marketing Tools.

You’re surely implementing different internet marketing tools for keyword research, article marketing, getting backlinks, content syndication and so forth…

Write a review about each of them.

Now, there are a lot of general topics for your content creation purposes, such as Mindset, Personal Development, Prospecting, Success Principles, different marketing strategies and much more.

You can find tons of information on them.

Where?

Next 3 sources alone are able to turn you into a Content Creation Factory.

#5. MLSP (MyLeadSystemPro).

MLSP is not just the best marketing platform in the world, in my opinion, they also have an enormous library of recorded webinars on all aspects of network marketing.

And each week they host some more. (CLICK HERE to register for their closest webinar.)

This library is literally priceless for content creation purposes.

#6. BetterNetworker.com.

BetterNetworker is the #1 site on the Internet for home based business owners and entrepreneurs.

And when you become a member of the Association of BetterNetworkers, among other benefits you’re getting access to a huge library of exclusive content.

CLICK HERE and check it yourself.

#7. “What’s Working Now”.

This is the monthly newsletter by Magnetic Sponsoring, that provides “the latest online marketing and recruitment secrets for home business owners”.

Inside each issue, you’ll discover a content creation goldmine of action packed tutorials, exclusive training resources, and a private monthly webinar too!

CLICK HERE and get your $1 Trial.

#8. Interviews with the Leaders.

Another source for content creation.

You’re surely attending marketing events.

You meet leaders of the industry.

Do a couple of interviews with them.

People love this stuff.

#9. GOOGLE.

Participate in network marketers’ forums to determine what problems other marketers are experiencing.

Then GOOGLE them!

You’ll possibly find the solution.

Write about that.

And don’t forget, being an expert in content creation, producing valuable content, means knowing just slightly more about the subject than your prospects.

Very simple.

And don’t think too much about your lack of credibility.

As long as you provide your prospects with the SOLUTIONS to their PROBLEMS, they won’t bother to scrutinize it.

I hope that content creation doesn’t seem to be very difficult to you anymore.

 

 

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Content Marketing – 4 Steps to Success.

Content Marketing – 4 Steps to Success.

 

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Content MarketingWe all love FREE lead generation strategies and one of the most popular, apart from Social Media Marketing, is Content Marketing.

Actually, it’s my favorite one.

Content Marketing lies in a foundation of Blogging, Article Marketing, Email Marketing and so forth.

No wonder, they say: “Content Is King”.

Content Marketing Strategy Explained

Content Marketing means creating valuable content, having no sales pitch, mixed with periodic promotional messages, and sharing it with your prospects for FREE.

Certainly, this content should be related to what you promote.

Say, if your prospects are internet marketers, your content should help them in their marketing efforts.

When you create a piece of content and submit it online, it stays there forever and, potentially, is able to bring you traffic for years to come.

Having pieces of content online is like having pieces of rental real estate, bringing you a permanent cash flow of “residual income”.

Think of how powerful the Content Marketing strategy is!

How to Implement the Content Marketing Strategy

Your prospects are searching the Internet for the SOLUTION to their PROBLEMS.

So, put yourself in their shoes, try to understand exactly what these PROBLEMS are, and create content full of valuable information and tips, providing the SOLUTION they’re looking for.

Offer value without asking for anything in return.Content Marketing

Giving away valuable information, according to the principles of content marketing, you’re educating your prospects, establishing credibility and trust with them, positioning yourself as an Expert.

That, in turn, knocks down their sales resistance, because they see you as an adviser rather than an annoying salesperson.

Remember, everybody loves to buy, but hates to be sold.

Therefore, never even try to promote products or a business opportunity through your articles or blog posts.

This is the direct way to failure.

4 Steps to Success in Content Marketing.

#1 Determine who your target prospects are and what their problems are.

Don’t be lazy or stingy, if you use content marketing, buy books or courses on how to solve these problems and then write about that.

#2 Identify keywords people are typing into a query box while searching online information related to these particular problems.

Then do your keyword research.

Doesn’t make sense to use keywords that won’t bring you any traffic.

Your goal is to get the highest place possible in search engines’ ranking (actually, you want #1).

For your content marketing purposes, you can use the FREE Google AdWords Keyword Research Tool.

But as all FREE tools, it has its limitations.

So, I personally use – Market Samurai.

This advanced tool provides not only a keyword research module with many features but much more.

Their video tutorials are awesome.

Now they’re offering a FREE trial and you may CLICK HERE to grab your copy.

For the success in Content Marketing, it’s a must.

(By the way, if you want to know how to get ranked on page #1 of Google, CLICK HERE and get FREE instant access to the webinar on the subject.)

#3 Create your content around these keywords.

Try to make it as unique and valuable as possible – search engines love it.

They’ll bring you more traffic, more prospects, more buyers, more people ready to join your business opportunity.

Besides, if your content is really good and competitive, so-called “word of mouth” will spread, bringing you free leads and prospects.

#4 After publishing your content, you should consider the ways of syndicating it.

This will allow you to put your content all over the Web, get more exposure and create a lot of backlinks to your website, that are going to bring you more traffic.

There a lot of tools for this purpose, for instance, OnlyWire and TribePro.

And just a reminder, the essence of Content Marketing is in putting your prospects first instead on focusing on yourself.

 

 

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