The “Disavow Links” Tool – Good News or Just the Beginning of a Disaster?


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Disavow Links Tool

Announcement of the Disavow Links Tool.

On April 24th Google’s changed the SEO game forever, having launched the biggest search engine algorithm update for the last several years named the “Penguin” update.

The goals, pursued by this update, are: to PENALIZE websites, that are keyword overstuffed, and those, that obtain too many “anchor text” backlinks or backlinks of “poor quality”.

Many of website owners were hurt, even those, who didn’t use any of black-hat techniques.

And the worst thing is, that, if your website is poisoned by “bad” links, it’s almost impossible to recover, in spite of deleting these links.

Now, on October 17th, Google announced the Disavow Links tool in its Webmaster Tools.

It allows website owners to ask Google not to take into account the list of links of their choice.

So, is the Appearance of the Disavow Links Tool Good News?

On the one hand, yes.

Because, now Google’s assuring us, that it will be taking into consideration our deletion of the “poor” links.

For a lot of website owners, the appearance of the Disavow Links tool is the really great relief!

But on the other hand, I personally feel that this whole thing is a bit (or a lot) fishy.

Can Google really detect artificially built backlinks and clearly distinguish them from naturally built?

Good question!

And there is a big doubt about it.

Many honest website owners, hit by the Penguin update, are the proof.

But now, when crowds of people haste to submit countless links, that they feel are “poor”, using the Disavow Links tool,  Google, at last, will get a “proved” source of the “spammy” sites, these links came from.

And Google will surely penalize both these sites and all those, that are linked to by these sites.Disavow Links tool

Appalling picture, isn’t it?

Every website, that’s used to giving links too easy, may get into this list.

If you’ve agreed with someone on mutual syndication of your content, congratulations, you may find yourself on the list, too.

The whole tribal syndication concept is in danger.

Also, links from article directories, forum signature links, blog comments, social bookmarking sites, the list may go on.

Google has never had such a good data bank before the appearance of the Disavow Links tool.

And think about those unscrupulous marketers, who’ve already started, after the Penguin update, to send “poisonous” links to their competitor’s websites to decrease their rankings.

Now, with the  Disavow Links tool at hand, they will get another weapon at their disposal.

So, what to do now?

Some SEO’s advice:

  • remove any link-exchange plugin from your website, because it may be reported as a “source of poor quality links”;
  • stop participating in any “poor quality” link building system, because, if any of your link sources is reported as a “source of poor quality links”, you’ll be penalized as well;
  • start analyzing your links, to determine the “source of poor quality links”, in order  to remove them, or, if you’ve already been hit by Penguin update, maybe, to ponder the possibility of using the Disavow Links tool.

Note, that all the mentioned above is speculation, as everything regarding search engine algorithm in general.

Nobody knows for sure, what’s going on.

What guidelines would I recommend you to follow in this post-Penguin and post-Disavow Links tool times?

Make sure, that your content is of good quality, not overstuffed by keywords to become unreadable.

We don’t know, what’s a “source of poor quality links” for Google, but we can suppose, what can raise “red flags”.

For instance, it’s links from the same or similar content.

If you’re implementing such a technique as article marketing, never use your original article for it.

Write another one and thoroughly spin it.

You need more links from unique contents, so consider writing several articles, that will link to your original article, using varying anchor texts.

That will help you lower the risk for your link sources being “flagged” using Disavow Links tool.

Google definitely keeps putting more weight on the authority of the sites.

Therefore, you need more backlinks from the high PageRank web pages to raise yours.

You don’t have to rely on the same sources of backlinks, it has to be a mix of them: article directories, forum posts, blog comments, social media etc.

Social media sites are definitely becoming more and more important in Google’s eyes, they, obviously, are the future of SEO.

I hope you’ll find my ranting about our post-Penguin/Disavow Links tool future useful, but this issue is very complicated, so I would highly appreciate if you shared your thoughts on it in the comments.



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