SEO “Secret” Weapon

SEO “Secret” Weapon

 

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SEO “Secret” Weapon

If you’re a blogger or a marketing site owner practicing SEO for getting traffic, you might have noticed, that from time to time your or your competitors’ site can suddenly disappear from the first page of Google (or any other search engine), while someone’s else site retains its position or even improves it.

So, maybe there is a secret to the ability to have a steady improvement of the position in the SERPs (Search Engine Results Pages) in the post-Panda and Penguin marketing environment?

 

Certainly, there is, and this is your site’s quality.

Today, when the Google team declared a ruthless war on what they consider as tricks and sneaky tactics, it has become especially important.

But what does the “quality of the site” mean?

Is it a relevance of the content? Sure it is, but this is not enough.

Is it a quantity of the content? That would obviously help, but it’s not enough too.

Is it an SEO? It still matters but as an additional factor.

What is most important, your site should be created for your readers first but not only for search engines.

Actually, this was always the main goal of all search engines and year after year they’re getting better and better.

In my opinion, trying to fool them may be counterproductive in the long run.

So, what are the main factors that show search engines, that your site is of high quality?

First of all, it’s the time readers spend on your site.

And not only on the particular page they landed on the first time, but also whether they start browsing other pages of your site or just leave it after reading this page.

What can help you keep your readers stuck to your site?

First, a good, relevant to your readers’ expectations content, of course.

It doesn’t have to be perfect in terms of style and grammar, but it should certainly be what your readers want to read about.

It should be useful, it should be interesting, and then it will be shared a lot, that will let search engines know, that its quality is high.

Second, when you’ve caught your readers’ attention, to keep them stuck to your site use internal linking.

Every page of your site should be valuable to your readers and should also lead them to other pages containing useful information.

What should you link to?

If all your content is equally good and relevant, this actually doesn’t matter – to the pages that are relatively close to this particular one.

But don’t over-stuff your content with internal links, don’t forget, that you’re writing for your readers, so every link has to make sense.

Google now pays closer attention to what is the main topic of your site.

What you’re writing about most of the time.

Say, the main goal of my blog is to help frustrated network marketers, so I’m writing about lead generation, prospecting, proper mindset, branding, different marketing strategies and so forth.

I’m not writing about traveling or shopping because this is not my topic.

Write about what you’re going to rank for.

Serve your target audience, keep your content focused.

And be consistent…

Once again, you’re serving your readers, but not search engines.

Put your readers first, make your content worth reading, that’s what search engines want from you.

Avoid “over optimization”.

What does over optimization mean?

If, say, all of your inbound links are using your keyword as an anchor text, Google will consider this as participating in dodgy link exchanges and penalize your site.

This also applies to so-called keyword stuffing, using a keyword too many times in the text.

It would be better to substitute some of them by related keywords.

How to check if your content is over-stuffed by keywords?

Very simple: read it aloud – it should sound natural and make sense to a human reader.

You’re writing for humans, not for search engines, aren’t you?

Content written to be useful for real people tends to be shared, that is giving it social proof, it also tends to attract natural links from real sites.

All this is very valuable in the eyes of search engines and gives you a good chance for steady improvement of the position of your site in the SERPs.

 

 

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How to Improve Google Ranking

How to Improve Google Ranking

 

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How to improve Google ranking - Google's SEO TipsThis post’s going to answer one of the most vital questions for every internet marketer: “How to improve Google ranking?

Suppose, you’ve embraced the principles of attraction marketing, built your website or blog, full with content, providing value, and even arranged multiple income streams, using the funded proposal concept, but still don’t have any success.

Not quite surprising, because you’re not alone on the net.

What you need to achieve success is traffic.

If nobody sees your site, nobody knows about you, nobody knows, what you have to offer.

To get noticed by the market, you should get to the top 10 search results of the main search engines.

(Frankly speaking, according to statistics, it has to be within the first 3 results.)

Therefore all internet marketers always think how to improve Google ranking of their websites.

I want to give you 5 tips on this matter.

How to Improve Google Ranking – Tip 1.

For every blog post (or a web page) choose a specific niche of your market you’re addressing to.

The more narrow, more specific it will be, the better.

It’s very important to define, whom exactly you’re targeting.

How to Improve Google Ranking – Tip 2.

You should determine what keywords your prospects are using when searching for information related to the topic you’re going toHow to improve Google ranking - keyword research tool Market Samurai. write about.

It’s also very important to know what amount of traffic these specific keywords (or phrases) are bringing in, what is the competition for them and some more useful parameters.

In my opinion, Market Samurai is one of the best keyword research tools on the market today.

How to Improve Google Ranking – Tip 3.

Now, when you have your keyword phrase, you should create a piece of content around it.

First of all, it should be unique, don’t try to just copy and paste, even paragraphs of your own other content – you’ll be penalized by Google for duplicated content.

Don’t forget to include your keyword phrase in the title, URL and, of course, several times in the body of your article (or blog post).

But try to avoid keyword stuffing, this is not about “how to improve Google ranking“, this is about “how to get penalized by Google”.

There some more points you should take into consideration while optimizing your content for search engines (so-called On Page SEO), and what can really help you to achieve this goal is SEOPressor, a special SEO WordPress Plugin.

How to Improve Google Ranking – Tip 4.

After you post your content online, the next step in “how to improve Google ranking” is generating backlinks to your web page.

It’s a matter of fact, that all things being equal, a web page, that gets more backlinks, tends to be ranked higher by the search engines.

There are different methods of generating backlinks: linking from your other websites, submission of articles, containing corresponding links, use of different social bookmarking sites, participating in forums and “tribal syndication” communities like TribePro etc.

What you should definitely stay away from is the use of black hat optimization techniques.

Sooner or later search engines will catch you and penalize your website.

How to Improve Google Ranking – Tip 5.

Keep the design of your website SEO friendly.

Search engines should be able to “crawl” your site easily.

These complex flash animations and images make your site very attractive and good looking, but hard for the search engines to index its pages.

There are a lot of courses teaching how to improve Google ranking, but what you should realize, is that achieving this goal requires time, patience and commitment.

 

 

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The “Disavow Links” Tool – Good News or Just the Beginning of a Disaster?

 

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Disavow Links Tool

Announcement of the Disavow Links Tool.

On April 24th Google’s changed the SEO game forever, having launched the biggest search engine algorithm update for the last several years named the “Penguin” update.

The goals, pursued by this update, are: to PENALIZE websites, that are keyword overstuffed, and those, that obtain too many “anchor text” backlinks or backlinks of “poor quality”.

Many of website owners were hurt, even those, who didn’t use any of black-hat techniques.

And the worst thing is, that, if your website is poisoned by “bad” links, it’s almost impossible to recover, in spite of deleting these links.

Now, on October 17th, Google announced the Disavow Links tool in its Webmaster Tools.

It allows website owners to ask Google not to take into account the list of links of their choice.

So, is the Appearance of the Disavow Links Tool Good News?

On the one hand, yes.

Because, now Google’s assuring us, that it will be taking into consideration our deletion of the “poor” links.

For a lot of website owners, the appearance of the Disavow Links tool is the really great relief!

But on the other hand, I personally feel that this whole thing is a bit (or a lot) fishy.

Can Google really detect artificially built backlinks and clearly distinguish them from naturally built?

Good question!

And there is a big doubt about it.

Many honest website owners, hit by the Penguin update, are the proof.

But now, when crowds of people haste to submit countless links, that they feel are “poor”, using the Disavow Links tool,  Google, at last, will get a “proved” source of the “spammy” sites, these links came from.

And Google will surely penalize both these sites and all those, that are linked to by these sites.Disavow Links tool

Appalling picture, isn’t it?

Every website, that’s used to giving links too easy, may get into this list.

If you’ve agreed with someone on mutual syndication of your content, congratulations, you may find yourself on the list, too.

The whole tribal syndication concept is in danger.

Also, links from article directories, forum signature links, blog comments, social bookmarking sites, the list may go on.

Google has never had such a good data bank before the appearance of the Disavow Links tool.

And think about those unscrupulous marketers, who’ve already started, after the Penguin update, to send “poisonous” links to their competitor’s websites to decrease their rankings.

Now, with the  Disavow Links tool at hand, they will get another weapon at their disposal.

So, what to do now?

Some SEO’s advice:

  • remove any link-exchange plugin from your website, because it may be reported as a “source of poor quality links”;
  • stop participating in any “poor quality” link building system, because, if any of your link sources is reported as a “source of poor quality links”, you’ll be penalized as well;
  • start analyzing your links, to determine the “source of poor quality links”, in order  to remove them, or, if you’ve already been hit by Penguin update, maybe, to ponder the possibility of using the Disavow Links tool.

Note, that all the mentioned above is speculation, as everything regarding search engine algorithm in general.

Nobody knows for sure, what’s going on.

What guidelines would I recommend you to follow in this post-Penguin and post-Disavow Links tool times?

Make sure, that your content is of good quality, not overstuffed by keywords to become unreadable.

We don’t know, what’s a “source of poor quality links” for Google, but we can suppose, what can raise “red flags”.

For instance, it’s links from the same or similar content.

If you’re implementing such a technique as article marketing, never use your original article for it.

Write another one and thoroughly spin it.

You need more links from unique contents, so consider writing several articles, that will link to your original article, using varying anchor texts.

That will help you lower the risk for your link sources being “flagged” using Disavow Links tool.

Google definitely keeps putting more weight on the authority of the sites.

Therefore, you need more backlinks from the high PageRank web pages to raise yours.

You don’t have to rely on the same sources of backlinks, it has to be a mix of them: article directories, forum posts, blog comments, social media etc.

Social media sites are definitely becoming more and more important in Google’s eyes, they, obviously, are the future of SEO.

I hope you’ll find my ranting about our post-Penguin/Disavow Links tool future useful, but this issue is very complicated, so I would highly appreciate if you shared your thoughts on it in the comments.

 

 

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