“Shiny Object Syndrome”


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Shiny Object SyndromeAlmost every new internet marketer at some point starts feeling overwhelmed and confused because of an abundance of information he (or she) is filled with.

If it refers to you as well, don’t be scared… it’s Okay… I was in the same position too.

You must be studying one ebook after another, buying different courses, watching an innumerable quantity of video tutorials and still feel uncertain, unable to start.

This state is known as the “Shiny Object Syndrome”.

So how to get rid of it?

First of all, stop fooling yourself.

You have to realize, that the magic marketing strategy, technique or software, that will bring you success overnight, just doesn’t exist, period.

So stop searching the internet and wasting your time and money.

I don’t mean, that you’ve already completed your education – not at all.

The education process never ends.

Top producers, actually, spend thousands of dollars on courses and different marketing products.

But for you, it’s now time to take action.

And don’t try to be perfect from the very beginning, because you won’t.

And you don’t have to.

Maybe your first try will be awful.

That’s not the point.

The point is to start.

Many people spend hours trying to study everything they can to make up a perfect plan of action and end up not taking action at all.

Don’t follow their example.

Take action and don’t be afraid of making mistakes.

Making mistakes is Okay.

When we’re making mistakes we’re learning.

But where to begin?…

“Begin at the beginning, – the King said gravely, – then go until you reach the end. Then stop.”                                                                          .                                                                                                           –Lewis Carroll, “Alice                                                                                             in Wonderland.”

Choose one marketing strategy you like and some of the tools you need.

Decide to make a commitment to focus on them for 6 to 12 months minimum.

Stick to this particular strategy until it brings results and only after that master another.

Be consistent, don’t give up and it will work out.

But first of all, stop dreaming and start acting!

All your dreams, all your books and courses, all your knowledge are absolutelyShiny Object Syndrome meaningless if you won’t take ACTION!

That’s what sets apart an Earner from a Dreamer!

I recall an old joke about a man, who was pestering everybody around him with complaints about his fate.

He is poor, his wife is greedy, his house is small and old, he can’t earn enough money, because his boss doesn’t like him… but if he could win a lottery prize…!

That repeated day after day for many years…

Eventually, all the people in town gathered together to plead God to let him win…

They prayed and prayed, prayed and prayed…

“Please, dear Lord, let him win…”

And suddenly, a dead tired voice came from the skies:

“I would… I’m fed up too…”


“But tell him to buy a ticket, at least!!!”

So… take some action, at least!!!

(But I plead: “Don’t buy a lottery ticket!” :-))

And you will certainly get your success.



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